OVERVIEW In today’s evolving financial environment, private banking is no longer limited to wealth management; it’s about enabling clients to pursue both financial and personal aspirations amid constant change. As global markets shift and regulations tighten, successful private banking services must be agile, innovative, and client-focused—helping customers navigate uncertainty while forging meaningful relationships. THE CHALLENGE BCR launched a 3-year programme in key Romanian cities, aimed at Private Banking clients. The objectives were to: Provide regular market and issuer updates, enabling realistic assessments of potential returns and risks. Keep entrepreneurs and investors informed of regulatory changes affecting their businesses. Foster a form of client loyalty by building social communities around each event. By blending financial insights with social engagement, the programme sought to deepen client trust and relevance, reinforcing the notion that private banking is both complex and essential in modern finance. SCIENCE For private banking professionals, understanding client psychology is critical. They must recognize cognitive biases and adapt strategies to different cultural contexts and investment life cycles. By combining finance and behavioral psychology, banks can deliver more personalized wealth management solutions, addressing both the logical and emotional dimensions of decision-making. STRATEGY Venue Selection: Identify spaces suitable for financial presentations followed by social gatherings—allowing participants to seamlessly transition from learning to networking. Event Environment: Create a setting conducive to market trend discussions and informal idea exchanges. Host wine presentations and gastronomic dinners using local or regional products to foster regional pride. Community Building: Emphasize regional produce and culinary specialties, reinforcing a sense of trust and belonging. Encourage personal connections between guests, bank representatives, and each other. SENSES SIGHT: Adapt lighting to suit both the presentation and a dynamic Q&A, ensuring visual engagement between speakers and guests. SOUND: Fine-tune audio details—from microphone volume for clarity to a welcoming playlist that complements the dinner and mingling. SCENT: Maintain a fresh, distraction-free aroma in each venue. During wine tastings and dinners, highlight the natural fragrances to enhance the warm, inviting atmosphere. TOUCH: Offer premium giveaways in tasteful paper bags, reflecting the event’s upscale concept and Private Banking focus. TASTE: Showcase local and regional products in wine tastings and dining menus, surprising and delighting guests with authentic flavours. SUCCESS The programme took place across multiple Romanian cities and was met with enthusiastic reception—proven by a high return rate of participants each year. Guests anticipated future sessions, maintaining regular contact with their designated bank representatives and forming lasting peer connections. By prioritizing holistic client experiences, BCR successfully positioned its Private Banking services as trusted, innovative, and central to financial and personal growth.

OVERVIEW To launch a new wine brand and position Liliac Winery  as a premium, exclusive label with a fresh, modern, and dynamic approach. We orchestrated an exclusive, multi-sensory launch event to achieve this. THE CHALLENGE Positioning a new winery as a modern, premium brand Liliac Winery’s brand image  took a contemporary approach, but Romania’s wine market is traditionally oriented. Liliac needed to stand out from competing wineries by delivering a luxurious, memorable experience—an “out of the box” but still pleasing event. Capturing attention and memory : The launch event had to be memorable not just for that evening but remain a reference point in the wine world. Need for differentiation : Introducing a new wine brand in a competitive market demanded a unique concept that would stay with guests long after the event. SCIENCE: Several experiments made by Daniel Oberfeld showed that  colour lighting  has a significant influence on wine tasting , affecting how we perceive a wine's appearance, aroma, and flavor. Different lighting can enhance or distort the wine's true characteristics, influencing the overall tasting experience. STRATEGY: Twilight Reveal : The event was timed for dusk, the moment when bats (the winery’s symbol) begin to roam. This maximized the dramatic visual impact of the winery’s logo. Illuminated Columns : Polystyrene columns (2.5 m high) were each sculpted to artistically reflect the unique aromatic profile of a particular wine and illuminated in that wine’s specific color. Staggered Lighting Focus : Throughout the event, the room lights were dimmed, and only the column for the wine being presented was lit, highlighting each wine in turn. This interplay of darkness and light creates anticipation and a striking, dramatic effect. Large-Scale Visuals : Footage from the vineyard and winery, along with storytelling during the presentation, added extra visual appeal and enhanced the guests’ experience. Ambient Music & Nature Sounds : Guests were transported to the winery’s ambiance through images from the vineyard paired with nature-inspired audio during the wine presentation Media & Influencer Strategy : A strategic PR campaign unveiled the launching of a Liliac winery, with a bold and modern approach in winemaking and brand design.  SENSES: The Liliac Winery launch was a truly multisensory experience.  Sight  was captivated by the dramatic interplay of colored lighting, with each wine's hue illuminating sculpted columns that doubled as massive works of art.  Scent  was a delightful mix of the wine's own exquisite flavors, expertly paired with complementary fragrances of the space, evoking a fresh, new aroma.  Taste  buds were treated to meticulously curated wine pairings for each presented wine, enhancing the tasting journey.  Sound  played a crucial role, with each moment scored by a carefully chosen soundtrack. Wine presentations were accompanied by the sounds of nature recorded in the vineyard, transporting guests to the source. A tango demonstration added a layer of passionate rhythm, and a curated playlist fostered a vibrant atmosphere for socializing.  Touch  was engaged through the tactile experience of the columns' textures, the unique feel of the wine labels, and the distinct shape of the wine bottles themselves, all thoughtfully integrated into the brand's wine book. SUCCESS : Immediate Market Recognition : Liliac was instantly recognizable as a modern luxury label—an impressive entry in the premium wine segment. Enhanced Brand Image : The event cemented Liliac’s reputation for innovation and exclusivity—attributes that have remained part of the brand for over a decade. Strong Emotional Resonance : The unveiling moments, combined with custom lighting and ambient sounds, created immersive experiences that guests continued discussing long after the event. Memorability & Buzz : Guests and industry figures referred to the launch as “extraordinary,” helping Liliac stand out in wine media and among consumers. A New Standard Set : The success of the multisensory approach inspired others in the wine world, yet Liliac has remained the benchmark for truly exclusive, “out-of-the-box” brand launches with high impact.

OVERVIEW Moșia Galicea Mare belongs, by excellence, to a cultural heritage of immense significance for Romania—a history that has been continuously written for over 100 years and has now reached a new era of development. All this unfolds in the same cultivated, aristocratic, and refined spirit that honors the Belle Époque past. THE CHALLENGE Launching premium, mature, and exclusive wines on the market, designed for a hedonistic lifestyle—wines that awaken the senses and invite sophisticated culinary pairings. SCIENCE: Different   researchers show that pleasant sensations coming from the different senses can affect the overall experience of wine, and vice versa. STRATEGY Chosen venue: The courtyard of the National History Museum of Transylvania—a historic heritage palace in Cluj, offering an outdoor space filled with historical relics. The courtyard was designed to recreate a part of the winery experience: vintage-inspired furniture and decorative pieces that evoke a bohemian atmosphere, framing the culinary stations and integrating them into the overall setting. This fusion and the careful selection of each element for guest service illustrated the winery’s identity: deeply rooted in tradition, with great attention to detail and quality. Organizing the launch event in a space that highlights the rich past of Moșia Galicea Mare while also hosting a modern gastronomic presentation. Conveying the experience consumers can have at the winery: exploring a restored Belle Époque estate, enjoying wines that showcase both terroir and state-of-the-art technologies, and experiencing a blend of luxury, history, and contemporary elegance. Replicating this captivating atmosphere in another location posed both a creative and a logistical challenge. SENSES Location synergy: Bringing Moșia Galicea Mare’s Belle Époque story into the museum’s history-laden courtyard created a unique and authentic atmosphere . Culinary integration:  Cooking sessions, carefully prepared dishes, and pairing with the estate’s wines underscored the brand’s premium, tasteful gastronomic identity. Lighting and timing: Transitioning from natural daylight  to an evening event with warm lighting  maximized the visual impact , increased guest engagement, and encouraged socializing. Heritage-meets-modern fusion : Successfully blending vintage colourful  décor and serving elements with innovative cuisine highlighted the winery’s sophisticated style and the premium services it offers. Wine - tasting experience: The true highlight of the event was an immersive wine tasting, featuring the discovery of flavored premium and exclusive wines, each with a story deeply rooted in the winery's history. Music and atmosphere: The event's soundscape was thoughtfully designed with a playlist that mirrored the guests' experience, shifting seamlessly from the welcome to the networking portion. SUCCESS Immediate Premium Positioning : Participants perceived Moșia Galicea Mare as a refined, exclusive brand, associating its wines with luxury, attention to detail, and culinary excellence. Enhanced Brand Recognition : Wine enthusiasts, gourmands, and lifestyle influencers appreciated and praised the innovative approach. The launch became a benchmark event in Cluj-Napoca for its out-of-the-box format. Captivating Historical Connection  Reflecting the charm of the 100-year-old winery, guests were left with a lasting impression of Moșia Galicea Mare’s authenticity—rich in history yet offering modern and sophisticated experiences. Building Long-Term Relationships : The multisensory experience fostered connections with industry professionals, potential partners, and especially with consumers, paving the way for future collaborations as well as visits and events at the winery.

OVERVIEW Solaire Tables  is a Veuve Clicquot concept celebrating the innovative spirit of Madame Clicquot, who boldly and ambitiously revolutionized champagne production over 250 years ago. Created to highlight the feminine spirit in gastronomy alongside the versatility of Veuve Clicquot champagnes, the Solaire Tables program also made its mark in Romania. THE CHALLENGE Identifying an innovative female chef:  Finding a creative chef whose values align with the Solaire Tables concept and who could design a complex, captivating, and exclusive menu perfectly paired with each champagne in Veuve Clicquot’s portfolio. Sophisticated ambiance:  Creating an intimate, elegant, and refined atmosphere that would honor both brands. Brand synergy:  Balancing event décor, graphics, lighting, and music with the concept’s brand guidelines, Veuve Clicquot’s image, and the modern style of Raionul de Pește. Impeccable coordination:  Managing and synchronizing the kitchen, the champagne presentation, and all event details to showcase both Veuve Clicquot’s heritage and Chef Lunceanu’s culinary vision in a pleasant and inviting setting. THE APPROACH Menu and champagne pairing:  Chef Renata Lunceanu and the Raionul de Pește team designed creative seafood dishes—a tasting menu showcasing the richness of shellfish and wild-caught fish. Each recipe was meticulously tested and paired with Veuve Clicquot champagnes for flavors that enhanced and complemented each other. Design and décor:  Warm yellow accents, elegant floral details, and integrated branding contributed to a cohesive and luxurious feel. Atmosphere:  Ambient lighting and soft instrumental music created an intimate environment. Event flow:  Guests enjoyed guided pairings and stories about Madame Clicquot’s legacy, connecting each tasting to a “solar culture.” RESULTS AND IMPACT Elevated culinary experience:  Guests praised the perfect harmony between the dishes and champagnes, as well as the attention to detail in every plate. Strengthened brand image:  The event showcased the core values of the Solaire Tables program—innovation, inclusivity, and excellence—reinforcing Veuve Clicquot’s mission to support women in gastronomy. Community buzz:  Participants appreciated the event’s smooth coordination and high-quality execution, setting a new standard for champagne-focused experiences and generating positive media coverage.

CASE STUDY: WineUp Fair in Transylvania  Annual premium wine event featuring ever-evolving themes and sensory experiences OVERVIEW WineUp Fair in Transylvania is an annual, premium, elegant, and exclusive wine fair in Cluj-Napoca, Romania. Renowned for its innovative approach, each edition focuses on a unique theme that seamlessly combines wine with all the senses and creative disciplines. THE CHALLENGE To establish the first premium and exclusive international wine fair in Romania, we needed to: Find the perfect venue:  A location that balances elegance, accessibility, and a unique identity worthy of an international event. Develop a distinct brand identity:  Create a recognizable visual language and a clear concept that captures our premium positioning. Design premium exhibition stands:  We aimed for a booth design that conveys the idea of wine—utilizing wood and copper, reminiscent of winery materials—in a modern, elegant way. Organize annual themes:  To increase the fair’s visibility, attract a new and diverse audience each year, and keep the event dynamic and engaging, we introduced a new theme every year. Engage diverse communities:  From wine enthusiasts and industry professionals to art lovers and foodies, we built bridges between different interest groups. Grow the WineUp community:  By collaborating with top restaurants in the city, we elevated Cluj’s gastronomic culture and established a vibrant community centered on wine and culinary excellence. KEY ELEMENTS Exhibitor Stands Materials:  Made of wood and copper to evoke the imagery of barrels and winemaking, with a modern, elegant touch. Customization:  Each stand is personalized to reflect both the winery’s brand identity and the annual theme of the fair. Choice of Venue Unique, elegant spaces:  Hosted in distinctive locations in Cluj-Napoca, offering a setting designed to highlight wines and encourage socializing in an exclusive atmosphere. Thematic Diversity Annual themes:  Each year, WineUp explores the synergy between wine and a complementary field (e.g., art, gastronomy, storytelling), delivering a multi-sensory narrative. Evolving visual direction:  Updated annually to match the theme, ensuring a dynamic, modern, and elegant look in promotional materials and event décor. WineUp community: Integrated Communication with Exhibitors Brand identity alignment:  The Exhibitors’ branding is integrated into the event’s overall graphic design, text communication, and photo/video materials, following that year’s artistic direction. Coherent approach:  This strategy aligns all stands, promotional materials, and media content with WineUp’s sensory marketing strategy. Annual Themes: A Showcase of Sensory Marketing and Innovation 2015 – WineUp Fair in Transylvania: “Putting Cluj on the International Wine Events Map” Main theme:  Establishing Cluj-Napoca as a new international hub for premium wine events. Creative direction:  Used the map of Transylvania as a backdrop, highlighting Cluj-Napoca as the host city, paired with modern fonts. Sensory highlights:  Guests experienced premium wine tastings and exclusive gastronomic dinners led by international and national wine experts. Exclusive Lifestyle : The introductory course to the world of Moët & Chandon , presented by MARTINA  ILLEK, Brand Ambassador of Moet Hennessy Austria, paired with a gourmet dinner featuring the renowned champagnes of this house. 2016 – WineUp Official Selection: “A New Way of Wine Evaluation” Focus:  Introducing a wine competition format to emphasize quality and provide expert-curated selections from participating wineries. Creative direction:  Building on the previous year’s visual identity but updating it with modern elements to strengthen WineUp’s image in the collective memory. Sensory highlights:  Masterclasses guided visitors through a structured tasting process, refining awareness of sight, smell, and taste, and how to take sensory notes. Exclusive Lifestyle : Master of Wine ESSI AVELLAN hosted an effervescent masterclass themed "The Essence of Champagne," providing a professional perspective on Moët Hennessy's Blanc de Blanc portfolio: Veuve Clicquot, Moët & Chandon, and Ruinart "competed" in their exclusive qualities. Every star in Ruinart's champagne arsenal shone during the gastronomic dinner. 2017 – Art & Wine: “A Fusion of Artistic Expression and Winemaking” Focus:  Pairing the wine fair with an art exhibition centered on the theme “art and wine.” Creative Direction:  Emphasized that wine is itself an art form, best represented when surrounded by artworks, hence placing wine “inside a picture frame.” Sensory Highlights:  Visitors took part in an art exhibit opening alongside tastings that evoked each wine’s artistic interpretation. Exclusive Lifestyle : We integrated an immersive brand activation showcasing Veuve Clicquot 's Rich Collection. From 'Only one quality, the finest'  philosophy to Rich Collection, ESSI AVELLAN MW led a masterclass highlighting tradition and innovation, while a gastronomic dinner featured vintage champagnes. We demonstrated its versatility, from elegant brunches to vibrant parties, proving Veuve Clicquot's enduring appeal. 2018 – Sensory Exploration Kit Focus:  Encouraging hands-on discovery of wine’s fundamental elements through a customized kit that includes a printed tasting guide, a specialized glass, a bottle, and a corkscrew. Creative Direction:  A mix of photography and graphic design elements, bringing modernity and effervescence to the event. Sensory Highlights:  Participants learned the rituals of tasting and evaluating wine step-by-step, emphasizing the importance of proper glassware and wine service. Exclusive Lifestyle : Guest - NICOLE SNOZZI, Brand Ambassador of LAURENT-PERRIER , who, through her passion and dedication, shared the captivating story of the champagne house. She held a fascinating masterclass and gastronomic dinner, at the end of which the Laurent-Perrier philosophy, “The best of the best with the best”, was validated and applauded by all participants. 2019 – The Art of Storytelling Focus:  Showcasing each winery’s journey through written stories and sketches for every bottle of wine. Creative Direction:  To underscore each winery’s story, the visuals featured graphic sketches paired with specially crafted text that highlighted the uniqueness of each winery. Sensory Highlights:  Story-driven tastings in which narratives about terroir, history, and passion guided guests’ perceptions of taste and aroma. Exclusive Lifestyle : We were honored to host the legendary STEVEN SPURRIER, the figure who, in 1976, orchestrated the 'Judgment of Paris' – the blind tasting that dramatically shifted the wine world's perception by placing Californian wines on par with, and even above, their French counterparts. This event's profound impact continues to resonate. Embracing his 'I will let the wines judge me' philosophy, Steven Spurrier brought his expertise to the WineUp Official Selection. He meticulously assessed Romanian wines, providing an incisive evaluation of their quality and potential. His insights were then shared in a captivating masterclass, further solidifying his enduring influence on the global wine stage. 2022 – New Trends, New Vibes, Inclusion Focus:  Promoting inclusivity in wine experiences—launching labels for people with visual impairments. Creative Direction:  Tactile label samples, Braille signage, and vibrant color blocks emphasized universal design. Sensory Highlights:  A masterclass and gourmet dinner where participants tasted wine and dined without the use of sight, encouraging empathy and innovative perspectives on inclusion and color symbolism. Inclusive Lifestyle : We pioneered a transformative approach, evolving lifestyle events into a powerful advocacy platform for visual inclusivity. By championing the use of color symbols, we're dedicated to empowering visually impaired individuals to experience the vibrant spectrum of life. Our groundbreaking 'Totally Blind Tasting' concept offers a truly unique sensory journey. Through immersive, sight-suppressed tastings and gastronomic dinners, participants explore an intensified world of flavor. This innovative experience, meticulously crafted by our team, delivers an unparalleled and profoundly illuminating culinary adventure, setting a new standard for sensory exploration. 2024 – The Year of Change: Wine and Gastronomy Evolving Toward Sustainability Focus:  Presenting new trends in the world of wine and gastronomy through modern culinary events in synergy with contemporary directions that emphasize sustainability and climate change awareness. Creative Direction:  Futuristic visual motifs combined with delectable food photography. Sensory Highlights:  Gourmet dinners and brunches highlighting current trends, without sacrificing perfect dish-and-wine pairings—all guided by expert sommeliers and chefs. Exclusive Lifestyle : By changing the venue to Elania Resort, we are reinventing the fair concept . We are developing the "Symphony of senses, a Romanian gastronomy and wine reimagined", an immersive sensory experience, elevating food and wine pairings to unprecedented heights. Featuring Romania's most celebrated chefs, we curated a journey that celebrated living fully, savoring every moment with all senses engaged. This is more than an event; it is our philosophy. 2025 – A Journey Through Time Focus:  An innovative installation transporting visitors through the past, present, and future of Romanian wineries. Creative Direction:  A timeline with archival images and historical relics, alongside modern photos showcasing how today’s wineries stand on those historic foundations. Sensory Highlights:  Multimedia displays immerse participants in the atmosphere of each winery for a complex new sensory experience, illustrating how wine production and flavor profiles have evolved over generations. Exclusive Lifestyle : Romanian gastronomy has much to offer, so, following our philosophy, concepts, and this year's theme, 'A Journey Through Time,' we will challenge the invited chefs to present reinterpreted old Romanian recipes, in which the dishes are specific to a geographical area of Romania. Is the gastronomy of Transylvania different from that of Moldova, Wallachia, and Oltenia?

OVERVIEW Raionul de Pește sought to reposition its Floreasca location, transforming it into a gourmet fish & seafood restaurant. To achieve this, they enlisted the renowned designer Karim Rashid , who proposed a bold new aesthetic in his signature style.  THE CHALLENGE Transitioning from a hybrid fish market & restaurant casual concept to a luxury dining venue focused on fish and seafood, achieved through a modern, contemporary, avant-garde design by Karim Rashid. SCIENCE:  Researchers discovered that 94% of people say they hear the sea  when  they think of luxury. STRATEGY:   “Underwater Serenity Meets Social Vibe” Creating a multi-sensory immersion experience  that integrates the new design concept, establishes the restaurant’s premium positioning,  Overall Theme : “Underwater Serenity Meets Social Vibe”—capturing the essence of luxury, relaxation and style. Media & Influencer Strategy : A strategic PR campaign unveiled the new interior and menu through exclusive tastings, and wine & champagne pairings. On-Site Coordination : Scheduled lighting cues, background music adjustments, and a special preview of new gourmet and VIP menu options, and wine pairings. Open Kitchen : Retaining the open format for dynamic engagement, showcasing the skill behind each dish. aligns with Raionul de Pește’s brand values, and delivers a coherent brand experience. SENSES: Fluid lines and vibrant aquatic shades and colors established an instantly recognizable visual identity . Exclusive furniture and decorative pieces, evoque “under the sea concept” , aligned with Rashid’s signature futuristic style and the premium. Subtle ocean sounds  played in the background, reinforcing a calm, maritime feel, the feeling of the sea Targeted spotlights and shifts in brightness  highlighted different areas of the restaurant, enhancing the aquatic theme and influencing guests’ mood. Sleek, flowing surfaces and ergonomic furniture added a tactile dimension  to the dining experience. Coordinated fragrances  (freshness and subtle ambient notes) completed the sensory palette, ensuring all senses worked in harmony to reinforce the restaurant’s new positioning. Refined culinary vision, introducing new gourmet and VIP options while retaining classic dishes beloved by loyal customers. Exclusive champagne and wine menu, paired with the new refined culinary concept.    SUCCESS: Elevated Brand Positioning: The sensory-driven design and Karim Rashid’s artistic touch positioned Raionul de Pește Floreasca as a premium dining destination in Bucharest. Immersive Guest Experience: By appealing to sight, sound, taste, touch, and subtle aromas, guests enjoyed a holistic brand journey extending beyond the plate. Significant Media Coverage: An effective PR strategy brought extensive press and social media attention, introducing the renovated space to a broader audience. Strengthened Culinary Identity: Distinguished menus tiers appealed to both loyal customers and adventurous food enthusiasts, cementing Raionul de Pește’s status as a premium seafood venue. Long-Term Differentiation: The integration of multi-sensory marketing ensures that the restaurant stands out in a competitive market, reinforcing brand loyalty and creating memorable experiences. Through a sensory marketing lens, Karim Rashid’s design, and a refined culinary vision, the relaunch of Raionul de Pește Floreasca stands as a masterclass in transforming a space into a captivating signature destination. Every detail—from oceanic soundscapes to artful plating, and pairings—embodies the brand’s commitment to innovation and unforgettable dining.

At ArtVinium, our commitment to sensory marketing extends to creating a more inclusive world for people with visual impairments. In collaboration with Tudor Paul Scripor, the inventor of the Scripor Alphabet (the tactile standardization of colors), we are proud to have developed the first system and guide for wine labeling that allows people with visual impairments to choose a wine from the shelf based on its color. This innovative color-coding system complements the Braille alphabet and transforms color into a universally valid symbol. Our initiative aims to open new possibilities for wine appreciation within a community historically excluded from fully experiencing color—a key attribute in wine evaluation. The Scripor Alphabet: Tactile Standardization of Colors The Scripor Alphabet is a revolutionary extension of Braille for identifying colors. While Braille cells consist of six dots, a single Scripor Alphabet cell uses ten dots to represent a specific color. These additional dots can indicate brightness, darkness, saturation, or intensity. Its simple, universal design enables people with visual impairments to quickly read, write, and differentiate colors, regardless of language or geographical context. “Color is one of the fundamental descriptors of wine. Until now, people with visual impairments had no direct way to ‘see’ or identify color on their own. By integrating the Scripor Alphabet on labels and accessories, we make the wine’s color accessible and meaningful to every wine lover.”  — Ioana Bidian, Wine Expert & CEO of ArtVinium From Labels to Accessories: Expanding Inclusivity Wine Labels Scripor color codes indicate whether the wine is red, white, or rosé. Tactile symbols let consumers with visual impairments select a bottle independently from a shelf, bridging a significant gap in wine retail. Wine Glasses Color symbols can be easily added to wine glasses. This means glasses for white vs. red wine can now be identified not just by shape and size but simply by touching the color symbols.  This system can be integrated during glass production or by using specially made holders. In this way, users can know whether they are tasting a white, rosé, or red wine—be it in social or professional settings. Wine Bottle Stoppers and Closures Stoppers that preserve the wine after opening can be personalized with color symbols, helping users remember the color of the wine bottle they opened—even after a few days in the fridge. WineTasting Guide in Braille and Scripor Alphabet As a complement to this innovation, the ArtVinium team has created a tasting guide, a complete introduction to color, aroma, and taste for people with visual impairments. By following the steps of a tasting, they can identify the relationships among wine color, aroma, and flavor. It reinforces the link between tactile color codes, aroma, and flavor profiles, providing the same multisensory framework that sighted tasters experience. “I associate wine with moments of joy and socializing. By combining the Scripor Alphabet with wine labeling, we extend these moments to everyone, regardless of their visual abilities.” — Tudor Paul Scripor, Inventor of the Scripor Alphabet Sensory Marketing for an Underserved Community Wine tasting typically follows a sequence: sight, smell, taste, and tactile sensations. Color sets expectations for aroma and taste, but people with visual impairments traditionally rely on a companion to describe color. Our solution changes this dynamic: Tactile color recognition promotes independence, enabling users to form mental connections among color, smell, and taste. Enhanced smell and taste: People with visual impairments often have a heightened sense of smell and taste, making wine exploration even more engaging when combined with tactile color cues. Inclusive social experience: No longer limited to verbal descriptions, guests with visual impairments can enjoy a personal, hands-on approach to wine appreciation at home, in restaurants, or at tasting events. Debut at WineUp Fair in Transylvania At the WineUp Fair in Transylvania (Cluj-Napoca, Romania, May 27–29, 2022), the ArtVinium team and The Scripor Alphabet showcased: Prototype Labels and Accessories: Demonstrating how color codes appear on bottles, glasses, and bottle closure systems. Blind Masterclass: “Guess the wine color using only smell and taste,” aimed at raising awareness about the need to apply tactile color codes. Participants explored wine color without the sense of sight, highlighting the value of tactile color codes for people with visual impairments. Braille and Scripor Wine Tasting Guide: Offered free to visually impaired visitors, complete with audio clips and a detailed explanation of how to read and use the Scripor Alphabet for wine. “We hope producers will embrace this voluntary labeling concept. By standardizing color symbols on wine labels and accessories, consumers with visual impairments can confidently select, serve, and enjoy wines from any region or producer.” — Ioana Bidian, Wine Expert & CEO of ArtVinium A Step Toward a Colorful, Inclusive Future Globally, at least 2.2 billion people have near or distance vision impairment. By integrating the Scripor Alphabet and our expertise in sensory marketing, ArtVinium aims to break barriers and bring joy not only in wine but also in clothing, games, toys, and even painting—in all its colorful splendor—to a wider community. This initiative demonstrates our passion for innovation and the belief that truly remarkable sensory marketing embraces each individual, ensuring that no one is left in the dark when it comes to color. Interested in Adopting This Innovation? Contact us at office@artvinium.ro to learn more about implementing the Scripor Alphabet on wine bottles, accessories, and tasting guides. Together, we can make the world of wine more inclusive and enriching for everyone. Are you interested in learning more or adapting and implementing our solutions for fashion design, toys, games, retail stores, or any other products where color perception can make a difference in a multisensory world? Get in touch at office@artvinium.ro .

OVERVIEW  Veuve Clicquot  has introduced its Rich Collection , a groundbreaking approach to Champagne cocktails. Developed in collaboration with professional mixologists, this range features a higher dosage  for added sweetness and flavor complexity. According to Cellar Master Dominique Demarville , “Sugar in Champagne is like spices in a recipe—if used correctly, it can bring out specific aromas and play with the flavors.” The Rich Collection aims to be as versatile as possible, enjoyed at home, at the beach, or even après-ski. It positions Veuve Clicquot as a pioneer  in the realm of mixology, offering a relaxed, accessible take on what is typically perceived as a classic luxury beverage. THE CHALLENGE  Introduce the Rich Collection  in the HoReCa Environment and private consumption alternative:   Launch a range of Champagnes designed specifically for innovative cocktail-making , shaking up traditional perceptions of Champagne. Communicate Innovation: Present the Rich Collection as a new, more casual  approach compared to the classic, formal image often associated with Champagne. Highlight Veuve Clicquot’s Role in Mixology: Position Veuve Clicquot as the first Champagne house  to create a dedicated product for cocktail culture. Emphasize Versatility: Showcase how simple,  fresh ingredients  (like tea, fruits, and vegetables) can transform a bottle of Rich into fun , easy-to-make cocktails suitable for any occasion. SCIENCE Research indicates that while consumers express a willingness to purchase premium sparkling wines such as Champagne, these purchases are predominantly reserved for special occasions and gift-giving. A significant portion of sparkling wine sales occurs through off-trade channels, meaning purchases made outside of restaurants, hotels, and cafés. Champagne consumption has been undergoing shifts in the luxury market. The rise of accessible luxury introduced a "new normal," where luxury products are consumed more regularly.   When purchasing experience-based luxury items, consumers frequently rely on expert reviews and previous consumer opinions to mitigate uncertainty in their purchasing decisions, whether in retail or hospitality settings. STRATEGY Weekend of Events for Veuve Clicquot Rich: A series of events was organized to introduce the Rich Collection to a diverse audience in an engaging, interactive way. Partnership with WineUp Fair in Transylvania: Leveraged the visibility, reputation, and logistics  of this prestigious wine event to maximize impact. Special Guest: Essi Avellan MW, one of the three judges of the Champagne & Sparkling Wine World Championships, hosted each activation, lending authority to Veuve Clicquot’s innovative direction. Activation Highlights Masterclass: “Only One Quality, The Finest” Essi Avellan MW led participants through Veuve Clicquot’s philosophy, traditions, and innovations. The Rich Collection ’s adaptability shone through spectacular cocktails that delighted the senses. Glamour Sparkling Dinner A refined gastronomic experience featuring vintage Champagnes  from Veuve Clicquot. The Rich Collection was paired with fruit-based desserts , demonstrating its versatility beyond typical aperitif or main course pairings. Versatility at Any Occasion From elegant brunches  to dishes built around fruits and vegetables, the Rich Collection proved an ideal match for Mixology . A vibrant lifestyle party showcased these cocktails to a broader audience, turning each pour into a celebration. Celebration of Excellence & Joie de Vivre In line with Veuve Clicquot’s ethos—“Only one quality, the finest”—the Rich Collection activation underscored the Champagne house’s commitment to innovation  and the joy of living life to the fullest. SENSES Sight: The Veuve Clicquot activation at WineUp made a strong visual impact. The brand's signature color was prominently featured in all advertising materials. This included branded umbrellas in the outdoor areas of the fair and on the Urma concert stage, floral arrangements in Veuve colors, advertising pages in the fair catalog, and dinner and party menus designed according to the Veuve brand book. The overall visual impact was memorable. Scent: The masterclass and guided tastings during the gastronomic dinners elevated the Rich Collection concept to a high level of sensory perception, emphasizing the influence of mixology in creating memorable cocktails. Taste: The sensory experience was perfectly highlighted by the mixology pairings, and the gastronomic dinner and brunch had a major positive impact. The versatility of the champagnes added a new level of perception to the quality of Veuve Clicquot champagnes. Sound: Each activation event had a specially chosen soundtrack to complement and enhance the participants' experience. Touch: The chosen activation locations adhered to specific requirements. All surfaces with which participants came into contact, from tablecloths to chairs and armchairs, had a velvety feel, conveying a sense of softness and specific luxury. SUCCESS Multi-Level Exposure The Rich Collection reached HoReCa professionals , sommeliers, bartenders, lifestyle influencers, and end consumers, heightening its profile as an easy-to-prepare, premium cocktail base. Proven Versatility From creative cocktails to gastronomic pairings, the Rich Collection demonstrated how Champagne can serve as both a refined drink and a fun, approachable  option for social gatherings. Strong Reception at WineUp Fair in Transylvania A discerning audience of wine enthusiasts and industry experts praised Veuve Clicquot for reshaping  the role of Champagne, highlighting both its luxury heritage  and newfound mixology potential . Reinforced its position By seamlessly integrating Rich Collection  into diverse settings—from masterclasses to elegant dinners— Veuve Clicquot reinforced its position as a trendsetter  in Champagne innovation, capturing the attention and admiration of varied consumer segments.