INNOVATIONS AND PATENTS - A NEW STANDARD FOR PRODUCT ACCESSIBILITY

ARCHITECTING THE FIRST GLOBAL STANDARD FOR TACTILE COLOR ACCESSIBILITY

At Artvinium, innovation is not an output—it is a strategic mechanism for shaping markets, expanding accessibility, and creating long-term business value. Our work in this field began with a simple question:

How do we design a world where color is accessible to everyone?

This question led to a landmark collaboration with Tudor Paul Scripor, the inventor of the Scripor Alphabet—the world’s first tactile system for color standardization. Together, we architected the first complete, patented accessibility framework for color identification within the wine industry—an initiative that redefines product inclusion at a global scale.

A WORLD-FIRST IN ACCESSIBLE PRODUCT DESIGN

Making Color Usable Through Touch

Wine color is a core element of evaluation. Yet for millions of visually impaired consumers, it has been entirely inaccessible.

We changed that.

By integrating the Scripor Alphabet into product, packaging, and environment design, we created a universal tactile system that enables individuals with visual impairments to identify a wine’s color directly from the shelf—independently and with confidence.

This is not merely a tactile label. It is a new accessibility standard, designed to complement Braille and to operate across languages, markets, and industries.

FROM PRODUCT TO PLATFORM

A Scalable Accessibility Ecosystem

The Artvinium solution is an end-to-end accessibility architecture, not a single application.

1. Product Integration: Tactile codes applied to bottles, enabling independent selection at the point of sale.

2. Environment Integration: Applications for glasses and stoppers, allowing users to identify wine during tastings, service, and social experiences.

3. User Adoption System: A complete guide—Braille, Scripor, and audio—that teaches users how tactile color connects to aroma, flavor, and taste.

This holistic ecosystem is designed as a scalable accessibility model, adaptable to any market where color drives decision-making.

BEHAVIORAL & SENSORY IMPACT

A Human-Centric Accessibility Model

The system is engineered to:

• Promote independence

• Enhance sensory engagement by pairing tactile data with smell & taste

• Ensure full social inclusion in tastings, dinners, and professional environments

• Elevate the customer experience for all users

It is not an aid—It is a structural advantage for brands that want to lead in inclusivity, ESG, and product innovation.

MARKET VALIDATION THROUGH IMMERSIVE RESEARCH

WineUp Fair in Transylvania (Pilot Program)

• Full prototype presentation: bottles, glasses, stoppers

• Live UX testing through the “Blind Masterclass.”

• 92% adoption rate of the tactile guide

• Validation across producers, consumers, and accessibility experts

  
  

“Totally Blind Tasting” (European Rollout)

An immersive, multisensory research experience where over 300 participants were placed in the role of visually impaired consumers—creating empathy, understanding, and support for tactile color adoption across markets.

This initiative became a continental benchmark for accessibility-driven product innovation.

THE GLOBAL OPPORTUNITY

A Scalable Framework Across Industries

With 2.2 billion people worldwide experiencing vision impairment, tactile color accessibility is not a niche solution—it is a global market opportunity.

Our patented framework is ready for deployment across:

• Fashion & Apparel (color + size coding)

• Retail & FMCG

• Pharmaceuticals (safe medication identification)

• Toys & Education

• Consumer Packaged Goods

• Beauty & Personal Care

• Home & Lifestyle Products

This is the future of inclusive product design.

A NEW STANDARD FOR ESG, ACCESSIBILITY & INNOVATION

Organizations looking to differentiate, strengthen ESG performance, and unlock new markets require solutions that are both human-centric and scalable.

Artvinium offers precisely that.

PARTNER WITH OUR ACCESSIBILITY R&D CONSULTANCY

We help forward-thinking corporations adopt this patented system and design their own accessibility-driven product ecosystems.

If you aim to lead the next decade of inclusive product design, we are the strategic partner to architect that journey.

office@artvinium.ro

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INSIGHT LAB