INCLUSIVE WINE LABELS FOR VISUALLY IMPAIRED PEOPLE
Innovations and Patents
INNOVATION & PATENTS
At ArtVinium, our commitment to sensory marketing extends to creating a more inclusive world for people with visual impairments. In collaboration with Tudor Paul Scripor, the inventor of the Scripor Alphabet (the tactile standardization of colors), we are proud to have developed the first system and guide for wine labeling, which allows people with visual impairments to choose a wine from the shelf based on its color.
SOLUTION
This innovative color-coding system complements the Braille alphabet and transforms color into a universally valid symbol. Our initiative aims to open new possibilities for wine appreciation within a community historically excluded from the full experience of color – a key attribute in wine evaluation.
This solution can be applied in multiple fields, such as fashion design, toys, games, retail stores, or any other products where color perception can make a difference in a multisensory world.
<10K
RICH OF THE AWARENESS CAMPAIGN
23%
DIRECT INVOLVMENT IN THE CAMPAIGN
92%
USE OF ONLINE WINE TASTING GUIDE
