WINEUP FAIR IN TRANSYLVANIA

Premium wine event featuring ever-evolving themes and sensory experiences.

PROBLEM

Organizing the first international wine fair in Romania, with an exclusive and elegant positioning, to animate the wine lovers' community and attract them to Cluj. We cultivated a vibrant and diverse community, attracting members from multiple fields.

SOLUTION

We chose reference locations in Cluj-Napoca to host the event, invited international personalities from the wine world, and involved the HoReCa sector by organizing complementary gastronomic dinners. A dynamic fair that addressed diverse themes each year and involved and supported various communities.