VEUVE CLICQUOT "SOLAIRE TABLES"

Celebrating the innovative spirit of Madame Clicquot

PROBLEM

Veuve Clicquot launched a program aimed at partnering with women chefs in Central Europe. The "Solaire Tables" program, inspired by the Grand Lady of Champagne, began its 2-year journey, including Romania. Identifying a woman chef and a restaurant to support the champagne house's initiative, with a menu that perfectly pairs dishes and champagnes.

SOLUTION

In collaboration with Chef Renata Lunceanu and the Team of Raionul de Pește restaurant, we crafted a multisensory experience featuring a bespoke combination of flavors, textures, sounds, lighting, and colors. This experience heightened the senses, enhanced participants' perception of the champagne pairings, and created a long-lasting memory.