VEUVE CLICQUOT "SOLAIRE TABLES"

Celebrating the innovative spirit of Madame Clicquot

THE PROBLEM

Veuve Clicquot needed to introduce its global Solaire Tables concept—celebrating female leadership in gastronomy—to the Romanian market. The challenge was to translate an international luxury narrative into a credible, premium, multi-sensory experience aligned with both Veuve Clicquot’s heritage and the local culinary ecosystem.

OUR SOLUTION

We architected the entire program—from strategic partner selection to culinary R&D, sensory experience design, narrative integration, and execution. The result was a flawless, localized interpretation of the global concept that elevated Veuve Clicquot’s brand values, strengthened cultural relevance, and positioned the champagne house as a champion of female culinary excellence in Romania.