VEUVE CLICQUOT "RICH COLLECTION"

Premium wine event featuring ever-evolving themes and sensory experiences.

PROBLEM

The market introduction of the Rich by Veuve Clicquot collection, a champagne collection pioneering in approach and positioned as a base in mixology. An unprecedented mixology variant, surprisingly made with tea, vegetables, and fruits.

SOLUTION

By seamlessly integrating Rich Collection into diverse settings—from masterclasses to elegant dinners—we reinforced its position as a trendsetter in Champagne innovation, capturing the attention and admiration of varied consumer segments.

We validated the Rich collection by involving Master of Wine Essi Avellan in the campaign, generating events that attracted a diverse audience from the champagne house's target.