MOȘIA GALICEA MARE
FROM REPUTATION RISK TO RECORD BREAKING RESULTS
THE PROBLEM
The challenge was not just to launch a new wine, but to architect an entire new business in a saturated market. The core problem was how to take a dormant, high-potential asset—an estate with an impressive historical heritage left in disrepair—and strategically monetize that heritage into a viable, premium brand from day one.
OUR SOLUTION
We architected a premium-only, niche Go-to-Market (GTM) strategy. We bypassed the mass market by positioning the wine exclusively for high-end gastronomy. Our entire brand architecture was then built on three strategic pillars: 1) Historical Heritage (our unique, ownable story), 2) Premium Exclusivity (our positioning), and 3) Gastronomic Focus (our target market).
30%
INCREASE IN SOCIAL MEDIA
70K
IMPRESSIONS IN SOCIAL MEDIA
15%
UPLIFT IN ONLINE SEARCH
