LILIAC WINERY

Launching event -multisensory approach

PROBLEM

Liliac Winery, a new wine producer from Transylvania with a modern approach to visual identity, unconventional for the traditional Romanian market, aims to position itself in the premium wine category and quickly gain image and market share.

sketch - design event launch liliac winery.jpg

SOLUTION

We conceived a multisensory launch experience in an unconventional setting for a wine event, exploring participants' curiosity from the invitations to the end of the evening, generating a sensory impact through anticipation and the simultaneous delight of the senses.