UNDERWATER SERENITY MEETS SOCIAL VIBES

The Relaunch of Raionul de Pește Floreasca with Karim Rashid’s Design

PROBLEM

Raionul de Pește, a concept restaurant that brings together a fish market and a dining area, wanted to reinvent and refresh one of its locations. Together with renowned designer Karim Rahid, they redesigned the restaurant and aimed to achieve maximum visibility and positioning in the premium locations category in Bucharest.

SOLUTION

We orchestrated a captivating launch event in the designer's presence, creating an immersive atmosphere that transports you to the ocean landscape. A select mix of guests, a strategic PR campaign, and an event flow that generated substantial buzz.