RAIONUL DE PEȘTE & KARIM RASHID
A 12-MONTH STRATEGY FOR MARKET LEADERSHIP
THE PROBLEM
Raionul de Pește invested heavily in redesigning its flagship Floreasca location with world-renowned designer Karim Rashid. The challenge: monetize the investment, reposition the flagship as a premium market leader, and elevate the entire Raionul de Pește chain into a recognized Key Opinion Leader (KOL) in fish distribution and culinary expertise—without alienating its core mass-market customer base.
OUR SOLUTION
We architected a dual-track business transformation combining an evidence-based Go-to-Market (GTM) launch with a 12-month strategic program.
First, we engineered a premium, sensory-driven flagship launch that secured VIP and media validation, aligned the menu with a luxury standard, and established a new premium Client Experience (CX) model.
Then, we executed a year-long market strategy that solidified the flagship’s leadership while elevating the entire brand into a trusted industry authority through strategic partnerships, community-building experiences, and a scalable KOL content framework.
300K
REAL-TIME VIEWS IN SOCIAL MEDIA
50
INFLUENCER, VIP & KOL GUESTS
<2.7M
VIEWS IN ONLINE PRESS
