CARMANGERIILE MOLDOVAN
A STRATEGIC RESET FOR BRAND VALUE, CULTURE & CUSTOMER EXPERIENCE
64%
INCREASE IN WEBSITE TRAFFIC
> 300
MEDIA COVERAGE
52%
UPLIFT IN SOCIAL MEDIA
ALL PROJECTS
THE PROBLEM
Carmangeriile Moldovan, one of the oldest and most respected meat producers in Transylvania, approached a complex turning point: fragmented brand architecture, inconsistent product and in-store experiences, lack of premium positioning, and an unclear strategy for unifying production, retail, HoReCa, and events into one coherent brand ecosystem.
In a market dominated by price competition, Moldovan needed to reposition itself as a premium regional leader, educator, and Key Opinion Leader (KOL) in the meat industry — without alienating its loyal, traditional customer base.
OUR SOLUTION
We architected a full-scale brand and business transformation: from strategic positioning and consumer profiling to sensory and experiential design, retail navigation systems, interior design, product nomenclature, and premium-category development.
We unified production, retail, events, and communication into a single, elevated brand ecosystem, with Moldovan stepping into its rightful role as a premium brand, culinary educator, and market authority.
The result: a scalable, premium retail model, a coherent brand identity, higher-value product categories, increased consumer trust, and the foundation for Moldovan’s long-term leadership on the regional and national market.