BCR - ERSTE BANK - PRIVATE BANKING
PRIVAT BANKING - National Campaign
PROBLEM
Private banking is no longer purely about wealth management—it must adapt to shifting global markets, regulatory changes, and evolving client needs. For BCR, the challenge was to remain relevant and cultivate strong client relationships in a competitive landscape. They needed to offer ongoing market updates, address regulatory impacts, and build a sense of community to foster deeper trust and long-term loyalty.
SOLUTION
BCR’s three-year programme targeted Private Banking clients through events that merged financial insights with social engagement. By selecting versatile venues for presentations and networking, hosting wine tastings and gastronomic dinners, and showcasing local products, we created memorable, multi-sensory experiences. This holistic approach built community bonds, increased return attendance, and solidified BCR’s reputation as an innovative, client-focused private banking leader.
10
MAJOR CITY IN ROMANIA
30
EVENTS
82%
CUSTOMERS RETURNERS TO EVENTS