CULTURAL SENSES
OUR APPROACH
IMAGINE THE POSSIBILITIES!
SCIENCE
We leverage cutting-edge neuroscience in market research!
Through in-depth consumer research and behavioural studies, we design multi-sensory personalised research projects. These projects uncover cognitive and emotional insights, providing practical strategies for new product design, R&D, cultural mapping, and reinforcing product claims. Using lab studies, testing sessions, and online surveys, we deliver a personalised, integrated strategy that helps you stand out in a competitive market.
SENSES
We design your Unique Sensory Footprint!
From logos to shapes, colors, scents, and experiences, we infuse your brand with recognizable multi-sensory elements that become inseparable from who you are. By blending creativity with strategy, we ensure every single interaction resonates on a deeper, emotional level—forming an unforgettable bond between your brand and your audience.
SOCIAL
We unite communities inside and out.
We cultivate thriving networks within your organization and beyond, uniting employees, brand ambassadors, and customers under a common vision. By fostering open dialogue and shared values, we create an environment where everyone feels personally connected to your brand, driving sustainable engagement and growth.
STRATEGY
We craft strategies for multimodal engagement.
In today’s crowded marketplace, it’s not enough to rely on one channel. We utilize a combination of digital, traditional, experiential, and sensory marketing strategies to ensure that your brand captures attention and fosters genuine audience engagement across both online and offline platforms. Our goal is to create holistic experiences that spark loyalty and enduring customer relationships.
SUCCESS
We serve as the driving force behind your success.
From shaping brand identity and recognition to steering product developments and launch campaigns, we specialize in creating immersive customer experiences. Our multifaceted approach ensures that every phase of your brand journey is strengthened—ultimately fostering enduring loyalty and generating measurable impact.
SUSTAINABILITY
We believe in responsible choices.
Sustainability is a cornerstone of everything we do. By blending multi-channel marketing with immersive brand experiences using eco-friendly solutions that delight customers while respecting the planet. From low-impact materials to responsible sourcing, our holistic strategies support both business goals and environmental impact, creating emotional bonds that stand the test of time.
AMONG OUR CLIENTS
PROUD TO WORK WITH
TESTIMONIALS
MOMENTS WORTH SHARING
“The entire event was flawlessly orchestrated, and the food and champagne pairings were truly exceptional. Every detail—from the choice of ingredients to the precise serving temperatures—was handled with skill and elegance, creating a harmonious tasting experience. One of my best sensory experiences; I’ll remember it for years to come.”
ESSI AVELLAN Master of Wine
“It was my first fascinating visit to Romania, and especially to Cluj, which convinced me to return and bring my wife and a few friends who share my passion for wines, new experiences, and travel. I wouldn’t change a single thing about the days I spent here—this experience couldn’t have been better: meeting extraordinary people, enjoying great food, and discovering surprisingly high-quality wines.
Since I wasn’t familiar with Romanian wines, the tasting felt like an adventure, allowing me to build a sensory and mental map: sight, aroma, taste, and finish. With some wines, I even tried to imagine the place they come from—the hills, the sunshine, the landscape—which I hope to explore more closely on another occasion.
I’m leaving with a positive impression of Romanian wines, and an outstanding impression of WineUp.”
STEVEN SPURRIER
"I was very pleasantly surprised to see a very well-organized event, the attention to detail and the way it was run was really impressive, moreover I found some interesting wines. "
PETER McCOMBIE Master of Wine